As one of our examples showing motion graphics is this project that introduced QR codes and their general functions to an audience of late adopters. The project combines moving graphics, i.e. text, images, and video with footage filmed in front of a blue screen.
The hand that seems to be moving the virtual graphic elements is giving the appearance that the viewer is looking at a tablet pc or at least a touchscreen of some sort. Given that QR codes are usually read and decoded by apps on smartphones or tablet pc’s, this choice emphasized the experience a user might go through.
This video introduced workshop that is being offered at regional chambers of commerce to help local businesses understand this effective and efficient method of controlling one’s marketing efforts.